M.2.1 - Fundraising fundamental requirements
- Vision and mission, strategic goals, operative goals, economic information and other elements of the Internal Case.
- Internal case: the case declaration, internal case, (case resources), external case (case expression)
- Reference to branding, trademark and company identity
- Economic and financial investment for fundraising
- Governance and fundraising (board of directors, development committee, fundraising committee of honour, etc.)
- Internal staff and fundraising consultants
- Training within fundraising
- People raising: volunteers inside the fundraising process
M.2.2 - Fundraising operative realization: the capstone
- capstone
- change management/ institutional development
- organization plan and structure
- lobby and advocacy
- commercial relations and pro-bono management
- elements of a briefing for communication
M. 2.3 - Budget Planning
- management programming and control system
- costs-benefits analysis
- accounting for cost centres
- behaviour of costs and costs-profits-volumes analysis
- budget and appropriation account
- fundraising and performance indicators
M.2.4 - Quality management
- performance measurement
- analytic fundraising indicators (Roi, fundraising ratio, etc.)
