S.4 - Fundraising methods and instruments

M.4.1 - Fundraising communication channels

• overview on fundraising marketing: exchange, market, target, segmentation
• innovation and research within fundraising
• the communication plan within fundraising
• effective use of media within fundraising (for example branding, campaigns, PR, press release management)
• mass media (TV and radio)
• on-line communication
• mailing
• telemarketing
• campaigning
• stand and face to face
• events
• merchandising and products sale
• integrated communication

M.4.2 - Fundraising competences

• self-analysis of the personal management and communication style
• personal competences development
• time management
• leadership styles
• responsibility sharing
• awareness of responsibilities
• motivation
• feedback
• groups management
• communication psychology
• problem solving
• negotiation
• presentation
• creativity

M.4.3 - Fundraising instruments

• requirements for fundraising databases
• keeping information on volunteers
• how to use a database
• how to make market research
• costs-benefits ratio (see M.2.5)
• evaluation techniques