S.3 - Fundraising Strategies

M.3.1 - Strategic planning of fundraising activities

• the fundraising cycle (needs, forms, evaluations)
• fundraising strategies (growth, commitment and involvement, visibility, efficiency, stability and diversification)
• the steps of the strategic planning and definition of strategic and operative goals
• project management, project life cycle, Gantt chart
• the four fundraising programmes:
  • annual raising
  • capital raising
  • big donors
  • funds and foundations

M.3.2 - Management of the relations with donors

• motivations of individual and company gifts
• the fundraising pyramid
• instruments to segment and identify donors
• solicitation of donors
• cultivation of donors
• thank donors
• complaints management

M.3.3 - Instruments for the analysis of fundraising strategies

• SWOT analysis
• stakeholder analysis
• PEST
• Competitors analysis